This month I am going to focus on developing your small business, which can include a range of strategies, but today I’m going to talk about marketing. Marketing is to be said one of the most important features of a business; it’s what attracts new clients and customers. Promoting your business through developing branding and increasing familiarity amongst the public will lead customers to your business. Don’t forget, if you haven’t already, to develop retention tactics in keeping in contact with your past customers, as they can turn into repeating customers or inform others of your service. Database software is a great and inexpensive way to keep track and look back on any clients or customers you have had.
If you are interested in purchasing a database check out these websites:
ACT! Today – http://www.acttoday.com.au/
Microsoft Dynamics CRM – http://crm.dynamics.com/en-au/home
This month, I challenge you to look over your business plan and take note of your marketing strategy Are you spending too much or too little time on it, or are you finding it difficult and need help? You can always contact us at the Business Growth Centre on 1300 40 60 80 for some business training and advice.
Brooke Godfrey
Social Media Coordinator
Business Growth Centre
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